01 about
I’m Samantha O'Brien, and for the past 15 years, I’ve collaborated closely with brands to elevate their product offerings through compelling creative presentations and innovative product development grounded in robust market insights. I thrive on understanding consumer behavior, values, and trend forecasting, using data to guide creative direction.
As a tenured Creative, I bring extensive experience in Womenswear trend forecasting, analytical assortment strategy, conceptual design, and product development.
My passion for creating exceptional apparel drives me to make a meaningful impact within the brands that I collaborate with and am eager to explore how my creative vision and strategic insights can contribute to your team's success.
Below you can view some of my current and past work.
Thank you for visiting!
For the past two years, I have had honor of serving as the design and concept lead for the Women's Design team. During this time, I have been responsible for trend analysis, ideating and designing the product assortment, conceptualizing color and pattern, and generating marketing ideas as well as outfitting.
Please find below an edited view of our Spring 2024 Womenswear assortment, or you can visit wearpact.com to view more.
